Bandura (1963) – Social Learning Theory
Albert Bandura introduced the concept that behavior in the social world could be modeled. Three groups of children watched a video where an adult was aggressive towards a ‘bobo doll’, and the adult was either just seen to be doing this, was rewarded by another adult for their behavior or were punished for it. Children who had seen the adult rewarded were found to be more likely to copy such behavior.
Because of this, it demonstrates that imitation and modelling are important steps in repeating specific behaviours.